Managing a musician’s reputation consists of two components. Creating and marketing an identity and protecting that desired profile. Individuals that invest in internet marketing that includes reputation management benefit from enhanced public relations, exposure and a following to make their performance profile one that reflects popularity and celebrity status. Sophiastar has provided reputation management, public relations and online marketing for musicians in New York, Memphis and cities across the U.S.
A musician’s web presence is a powerful component of public relations. How a person is represented on the web will influence their popularity and determine how they are perceived by fans, booking agents and industry professionals. Creating websites, social media accounts and a network of blogs and press releases will attract attention and bring positive results.
Musicians are frequently attacked online and misrepresented by the media, competing musicians and individuals with an “axe to grind”. The Internet has numerous forums to publish content in the form of manipulated photographs, defaming slander and all kinds of negative content with the intent to hurt. Reporters are notorious for stalking celebrities, creating false accusations and digging up dirt to create a negative buzz of media interest. Sophiastar provides state-of-the-art reputation management services for all types of high-profile musicians, including pop stars, rappers, rock n roll bands and others.
Social media sites like Twitter and Facebook have opened musicians up to hardships and criticism. These forums of public opinion are used frequently in a malicious manner and have had a big impact on an individual’s ability to obtain work and increase popularity. Misuse of social networking sites by musicians can open the door to widespread criticism and damaging press. The cost of online harassment can end careers and cost entertainers significant amounts of money.
Fortunately experienced internet marketing firms that incorporate online reputation management protect musicians from harmful reviews and negative content that would otherwise damage reputations and discourage industry professionals from contracting and booking performances.
If a negative posting on the web is connected with your name, it can get in the way of success. Online reputation management will protect you from slander and false accusations, while simultaneously enhancing your reputation with positive content that accurately reflects your true identity.
It is up to you to take charge of your reputation. You have a right to highlight your accomplishments and bury untruths that would harm your ability to succeed. You owe it yourself and those that benefit from your achievements.